Floor de Ruiter


Floor is an expert in the field of organizational and communication culture. He guides teams and organizations through complex change during critical phases. Over 15 years he has been working towards a communication method for a new generation of leaders who want to communicate in a different way. That is why he wrote “ValueFraming“, nominated management book of the year 2013. 

Inspiration and experience:

Leading Change: Police NL, KPN, APG, NOS, Holland Casino, Perfetti van Melle, etc.
Supervises Change Learning Labs in the energy sector
Government (The Netherlands): VRU, Municipality of Zwolle, Municipality of Schagen, Municipality of Amsterdam, Municipality of Amersfoort
Initiator of Leadership on Stage 
Has worked with hundreds of boards on “Communication & Having Impact”