How do you involve your environment at crucial moments in your organization, such as a change in strategic direction, a reorganization or complex issue? How do you ensure that everyone remains motivated to participate during times of change? How do you make your organization more communicative, so that people understand each other well?

Great issues that Swetta, as an experienced (change) communications strategist, enjoys working on. She does so from an integrated approach and with a fine eye for what is actually going on in the organization, the reputation, the influence of social media, stakeholder management, the use of (interaction) resources and existing competencies in communication.